A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theatre after the films ended, but the name has stuck. Trailers are now shown before the film or the A movie in a double feature begins.
Trailers are set out with the purpose to entice the audience. they consist of a series of selected shots from the film. Trailer produces usually involve the most exciting/funny/notable scenes, however, they do not allow too much footage that will give the film away or allow the viewer too much. Most trailers do not follow an orderly sequence in their films and most consist of no longer than 2 and a half minutes. Each studio is allowed to exceed this time constraint once a year, which was achieved through Anchor man 2 in 2012.
Some trailers use special shot footage for example the `960's thriller psycho. This featured Alfred Hitchcock giving a guided tour of the setting of the movie, which concluded with his drawing back the shower curtain which led onto the infamous scene of Vera Miles screaming.
Most trailers do not use music that is featured in the film, and depending on the shot that has been shown, they will use a range of sound effects to intensify the chosen shot in the trailer.
Even though the trailer has been shot, this does not mean the edited movie exists. The trailer editors work from rushes or dailies. The trailer may be created at agencies such as; The Cimarron group, MOJO, The Ant Farm, Aspect Ratio, Trailer Park etc.
plot summary:
Most modern trailers consist of a three-act structure similar to a feature-length film. The first part portrays the initial premise of the story. the second part continues the story and usually ends with some form of dramatized finish. This then leads onto the third part which usually includes some form of "signature music" which will be recognisable to the trailer. This last trailer can feature multiple shots/scenes of powerful and memorable moments of the film, also, if the film has a strong cast list, this will usually be featured to help sell the film.
voice-over can help the reader understand the plot of the story. It can allow the reader set up the premise and provides extra explanation as well as the visual imagery. More older trailers featured voice-overs like "the best film of the year" to help sell the movie and promote it, however, more modern trailers feature voice overs from the actual film to allow the story some insight to the story. This will usually be non-diegetic sound meaning it will be added over the already recorded film/trailer.
Soundtrack
Music plays an extremely important role as it dictates the mood of the trailer. usually music used in the trailer is not used in the film itself. The soundtrack featured in the movie can consist of music from the score of other movies. Popular or well known music, this can be modern or old. 'Library' music previously composed specifically to be used in advertising by an independent composer. Specially composed music or licensed songs.
Cast/crew
The cast consists of the featured actors in the movie. The director can also be mentioned as well if he is of a recognisable name i.e. Quentin Tarrintino/ Stephen Steilberg. Most trailers conclude with a billing block which is a list of cast and crew. Studio production logos are also featured at the beginning of the trailer/movie. Often there will be logos for both the Production Company and distributor of the film.
Technical elements
Sound mix: Dolby Digital presents many movies trailers sound mix as well as other multichannel. Scenes including sound effects are enhanced by the use of stereophonic sound and are therefore the focus point for many modern trailers.
Video resolution:
movie trailers preceding feature films are generally presented in the same format as the feature, being in general terms 35mm film or a digital format. High bandwidth internet connections allow for trailers to be distributed at any resolution up to 1080p
No comments:
Post a Comment